Singaporean shoe brand Pazzion hires PR firm

In light of its recent international growth, Singaporean shoe brand Pazzionhas announced its appointment of PR Communications to manage its PR outreach initiatives. The PR agency will be tasked with continuing the brand's rapid growth through the coordination and execution of media relations programmes and special events.

Founded in Singapore in 2001, over the span of 14 years, Pazzion expanded from a single store in Wisma Atria Shopping Mall to an increasingly popular women's shoe brand with a presence in more than 10 countries, including Japan, South Korea and India.

PR Communication's managing firector Eric Chan, said: "We are delighted to be working with Pazzion. They consistently deliver both quality and style, and they prove that local Singaporean brands can be just as good, if not better, than international ones. We aim to create a programme to make locals proud of the brand, as it grows from strength to strength in international markets."

The sentiment of Pazzion being a pioneer for Singaporean fashion brands is echoed by its founder Tom Ng, as he declared that "Singapore is becoming one of the premiere fashion destinations in Asia, and local designers and brands are finally starting to gain the recognition they deserve."