PayMe lowers user age threshold to 12 years old

PayMe lowers user age threshold to 12 years old

share on

HSBC’s e-wallet PayMe has lowered the age threshold for users to 12 years old, allowing parents to understand their children's digital spending while also supporting nearly 600,000 local teenagers as they take their first step in financial education and management.

The lowering of the user age threshold from 16 to 12 aims to allow parents to make good use of PayMe's various functions, send pocket money to their children anytime and anywhere, and understand their children’s spending through transaction and transfer history. Teenagers can also enjoy the electronic payment convenience of PayMe and use their own account to top up and transfer money out of their PayMe accounts, helping them establish responsible financial habits.

According to PayMe, among all physical and online PayMe business merchant outlets in Hong Kong, many of them are popular among young users such as McDonald's, 7-Eleven, KFC, Klook, Mannings, MUJI, Sasa, Starbucks and UNIQLO. In terms of promotion, available until 15 May, new PayMe users aged 12-18 or 35 or above can receive a Circle K discount voucher or store discount voucher respectively.

Don't miss: Keung To joins forces with PayMeow to switch their CVS to PayMe

Dharini Kannan Hemant, head of PayMe, HSBC, said, "PayMe has over 2.9 million users of different ages, including many parents. As Hong Kong’s homegrown e-wallet, PayMe is dedicated to promoting the financial health of local teenagers, as well as the development of financial inclusion. At the same time, the daily needs of young customers have gradually been dominated by their mobile phones, so for these digital natives, PayMe is an easy way to foster good financial habits with a more digital and real-world approach, supporting them to lay the foundation for future financial health."

MARKETING-INTERACTIVE has reached out to Payme for additional information.

Back In January, PayMe unveiled its lucky laisee giveaway campaign with its mascot PayMeow, celebrating Chinese New Year with people in Hong Kong. PayMeow was transformed into "Master Meow" and displayed on billboards in many outdoor advertising hotspots and bus shelters all over Hong Kong. 

Join Content 360 - Hong Kong: Stories For A New Era where over 150 content marketers come together to shape the future.  Content 360 - Hong Kong is a must-attend conference that focuses on cutting-edge content trends, innovative creation techniques, strategies to customise your content for the newest marketing channels, and more. Don't miss out on this opportunity to elevate your content marketing game in Hong Kong! Tickets are on sale now, register today. https://conferences.marketing-interactive.com/content360-hk/

Related articles:

PayMe infuses AR into lucky laisee giveaway campaign
Study: Majority of HK consumers look for more inclusive payment system
WeChat Pay HK partners with telcom providers to expand e-payment options
YouGov: Touch 'n Go eWallet ranked top payment brand in Malaysia


share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window