PayMe and PARKnSHOP join hands for 'Shopping spree grand prix' campaign

PayMe by HSBC has unveiled a new campaign, “Shopping spree grand prix” (激賞方程式), inviting shoppers to compete for a chance to win big at the PARKnSHOP supermarket chain.

Done in collaboration with local agency CMRS Group, the campaign is running from 1 August until 31 October. By crafting a compelling visual narrative and clear messaging, the campaign seeks to capture the excitement of this initiative, while reinforcing PayMe’s position as a leader in digital payments in Hong Kong.

As part of the campaign, participants can shop at any online or physical store that accepts PayMe, including those that also accept UnionPay card payments. Participants who are among the monthly top 10 spenders can take part in a one-minute supermarket sweep, where they can grab up to HK$8,000 worth of groceries at selected PARKnShop supermarkets, with costs covered by PayMe.

To further encourage continued spending for a chance to win, any transaction that becomes the five millionth qualifying transaction in the month will secure that participant as the 11th winner.

Each supermarket sweep event will be held in September, October and November 2025. Qualifying transactions for the event will be monitored in August, September and October 2025 respectively. The leaderboard will be updated regularly on the PayMe website and app, allowing participants to track their standings. Winners will get an email from PayMe by HSBC with all the instructions about the one-minute supermarket sweep. 

In addition to the grand prize, PayMe is offering limited monthly rewards of PARKnSHOP vouchers on its app. Meanwhile, HSBC has launched social media initiatives to further engage with consumers and give them a chance to win extra PayMe vouchers.

MARKETING-INTERACTIVE has reached out to PayMe for more information.

Don't miss: PayMe extends consumer engagement campaign of UnionPay virtual card

Back in October last year, PayMe and global payment network UnionPay International celebrated a milestone that one in five users have activated the UnionPay virtual card since its launch, transforming cross-border payments.

The campaign allowed PayMe users to make payments at over 34 million merchants across 46 markets globally using the virtual card, including destinations such as China, Korea, and Japan.

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