Pauline Liongosari takes on global GM remit for Anlene and Anmum

Pauline Liongosari has joined Fonterra as global GM for Anlene and Anmum. She was previously marketing director, F&B, brand and innovation at Unilever Indonesia. At Fonterra, Liongosari (pictured) is responsible for developing the global Anlene and Anmum vision, strategic brand architecture and marketing framework across markets. This will be done through thought leadership, creative marketing communication across brands and channels, and building capabilities within the organisation to support the growth aspirations of Fonterra.

Liongosari reports to Kiril Simonovski, director sales and marketing services APAC and replaces Joban Singh, who joined Align Technology as senior director, consumer marketing, APAC in January this year, according to his LinkedIn.

She was previously with Unilever for 12 years, according to her LinkedIn, and brings a proven track record of accelerating commercial performance across multiple brands and categories through her deep functional marketing expertise, supported by an authentic, energised, collaborative leadership style and creative problem-solving. Throughout her career, she has built brands across various category such as hair care, home care, food and beverages and have moved across a multiple sales, marketing, communication and innovation roles in different Southeast Asia markets.

Fonterra Co-operative Group is a New Zealand multinational publicly traded dairy co-operative owned by around 10,500 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and has revenue exceeding about US$10 billion.

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