Park Hotel Group names W Asia as new agency partner

Park Hotel Group has appointed communications agency W Asia, to launch the new Park Hotel Farrer Park in Singapore following a pitch. The campaign looks to bring the hotel’s unique offerings to life through a series of creative initiatives that targets both international guests and locals.

It also aims to further position the hotel and its neighbourhood, Farrer Park, as part of Singapore’s burgeoning scene for arts, culture and dining. The win adds to the agency’s stable of lifestyle clients, which include Bawah Private Island, CÉ LA VI, foodpanda, Princess Yachts, The Parallel Art Group and global dating app, happn.

“We are really happy to be working with W. We felt that they really understood the Park Hotel Farrer Park brief and can offer the creativity we were looking for in order to pay homage to the hotel’s exciting surroundings,” Sharmini Moganasundram, general manager for Park Hotel Farrer Park, said.

“We are really excited to be launching the latest hotel from such a great group of properties. Park Hotel Farrer Park is the perfect opportunity for us to fuse our expertise from both the hospitality and cultural arenas,” Annabel Fox, managing director of W Asia, said.