PR Awards 2024 Hong Kong
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
Paris Saint-Germain joins forces with Jay Chou to launch Tiger Champs NFTs

Paris Saint-Germain joins forces with Jay Chou to launch Tiger Champs NFTs

share on

In celebrating Paris Saint-Germain’s tenth French championship title, the Parisian club has collaborated with Asian pop star Jay Chou to launch an exclusive series of 10,000 NFTs. 

Also known as “Tiger Champs”, in reference to the year of the tiger, the collection symbolises the emblematic big cat in the club’s colours. The collaboration aims to combine football, music and the international artist’s love of the French capital.

The series of NFTs has been released exclusively at CRYPTO.COM/NFT on 23 June 2022.

Among the 10,000 Tiger Champs NFTs, ten unique Tiger Champs Legends will depict each of the ten championships won by France’s most decorated club. These ten tigers copy one of Jay Chou’s favourite poses – the V sign ("V for Victory") – while their left hand is holding the 2021-2022 Hexagoal trophy. The background for the Tiger Champs Legends NFTs features graffiti artwork.

On the top right there is the Parisian star, which symbolises the ten French championship titles won by the club. The tigers in the Tiger Champs Premium NFTs wear the 2021-2022 season home and away strips. Finally, the 8,020 basic Tiger Champs NFTs show the tiger making the “I love you” sign.

For all of these categories of NFT, there is a randomised allocation process based on a hundred or so criteria (tiger’s pose, clothes, accessories, background featuring Parisian landmarks, etc.) which guarantees each purchaser a completely unique NFT.

Commenting on the partnership, Jay Chou said: “It is an honour to continue my collaboration with Paris Saint-Germain. Football and music have the ability to break down barriers, whether geographical or linguistic. This NFT project will give fans the chance to win tickets to my concert in Paris next year. I am delighted to act as a bridge between Chinese and western cultures and to promote the values of inclusion and solidarity.”

Fabien Allègre, chief brand officer at Paris Saint-Germain, said, “The club is continuing its foray into the world of NFTs with a collection that combines music and football. We are delighted to see the results of this first collaborative project with Jay Chou, a loyal friend of the club and patron of the Paris Saint-Germain endowment fund. It is the first time that we have made such a large collection of NFTs available to fans of the club and of Jay Chou worldwide. With time, these NFTs will find their usefulness within our common ground project in the metaverse."

Related articles:

Hisense forms partnership with Paris Saint-Germain
Paris Saint-Germain to debut its first e-sports challenge in Singapore

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window