ParagonCorp unveils Light+ by Wardah, co-created with 1,000 young Indonesians

ParagonCorp, the company behind leading halal beauty brands such as Wardah, Emina, and Make Over, has officially launched Light+ by Wardah, a new halal skincare and makeup line born from the aspirations of 1,000 young Indonesians.

Unveiled in Jakarta during Indonesia’s Youth Pledge Day under the theme “Every side has its light”, the brand aims to represent a new era of halal beauty - one that balances dermatological science with self-expression and authenticity. Light+ was designed in response to research showing the growing confidence of Indonesia’s youth in local beauty innovations. According to Populix, 87% of Indonesian Millennials and Gen Z still prefer local brands.

Despite the optimism, many young consumers struggle to find products that deliver visible results while remaining gentle on the skin. Light+ by Wardah aims to bridge that gap through its “skin-respecting” formulations designed for active, modern lifestyles.

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“Light+ emerges as Wardah’s next-generation cosmetics and skincare brand, offering a range of products that deliver a glowing result while remaining gentle on the skin barrier,” said Ulfah Hasanah, brand building manager of Light+ by Wardah. “Inspired by more than 1,000 voices of Indonesian youth, Light+ responds to their needs for products that suit an active lifestyle and high mobility.”

Science-backed skincare with nano niacinamide

The Light+ range features two main lines: Face Care and Decorative. Key skincare products include the Low pH Brightening Whip Facial Foam, Low pH Hydrating Gel Facial Wash, Hydrashot Intensive Moisturizer, and Glowshot Day Moisturizer SPF 35 PA+++, each formulated to cleanse, hydrate, and brighten without disrupting the skin barrier.

The formula harnesses nano niacinamide technology, using nano-encapsulation 250 times smaller than skin pores for 120% faster absorption and 160% better penetration. This results in up to 10 times stronger brightening power compared to regular niacinamide, with visible results in just seven days.

Supporting ingredients include ergothioneine, a smart antioxidant that targets stressed skin cells without irritation, and hyaluronic-polyglutamic and hyaluronic-zinc complexes, which combine deep hydration with oil control.

For its makeup line, the Light+ Cushion introduces a “skincare-infused” foundation designed for young, active users seeking a natural, healthy finish. It offers SPF 40 PA++++, pollution shield, and blue light protection to guard against sunlight, pollution, and screen exposure.

Infused with niacinamide ADV, vitamins C and E, zinc, and ectoin, the cushion provides a refreshing feel and all-day radiance. It comes in six shades tailored to Indonesian skin tones, offering flexibility from semi-matte to satin glow finishes.

Inspiring the next generation of authentic beauty

All Light+ products underwent testing with 400 daily users and 500 independent panelists, confirming their lightweight, irritation-free comfort - a validation of the brand’s “gentle yet effective” promise.

As part of its launch event, Wardah introduced three Light+ Icons - Naisa Alifia Yuriza, Leya Princy, and Xaviera Putri - who embody the energy, creativity, and authenticity of Indonesia’s youth. They shared how Light+ aligns with their pursuit of balance and self-confidence, each echoing the brand’s belief that “every side has its light.”

Light+ marks ParagonCorp’s latest move to deliver “affordable premium cosmetics”, combining global-level innovation with accessibility for Indonesian consumers.

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