Paragon has appointed local creative agency Neighbor to create a series of tactical ads for the premium shopping mall. The scope of work also includes rebranding ads for its sub-brands Paragon Medical and Paragon Junior.The first campaign to roll out is the Spring Summer 2015 promotion for Paragon mall. Subsequently, Neighbor will design a series of tactical promotions ads as well as rebranding ads for Paragon Medical and Paragon Junior.“The agency exhibits the right kind of creative energy and also has a good understanding of our brand positioning. We feel that they will help us achieve our communications needs in a fresh and exciting manner,” a spokesperson at Paragon said.In a press statement, Neighbor said it specialises in luxury, retail and lifestyle brands and practices a no pitching policy. However the agency made an exception and pitched for the project.“We feel that we are just the right match for Paragon in terms of our knowledge of international retail trends as well as our team’s skill sets and vision in branding, design and advertising; we believe we would be able to further enhance Paragon’s branding through our innovative and stylish solutions,”creative director of the agency, Shaun Sho said.
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