Pantone has named Peach Fuzz (13-1023) the colour of the year for 2024. The gentle peach hue was selected to convey a message of compassion and empathy, particularly during tumultuous periods in our lives, said Pantone in a statement on its website.
Peach Fuzz also aims to highlight the importance of fostering one’s inner self and finding moments of respite, creativity and human connection amid a world that emphasises productivity and external achievements.
“In seeking a hue that echoes our innate yearning for closeness and connection, we chose a colour radiant with warmth and modern elegance,” said Leatrice Eiseman, executive director, Pantone Color Institute.
She also said that Peach Fuzz resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.
To commemorate 2024’s colour of the year, Motorola will be releasing a phone in the Peach Fuzz colour. Motorola also partnered Pantone last year to release a phone in 2023’s colour of the year, Viva Magenta.
Other brands that are creating products in tandem with the colour of the year launch include Ruggable and Polaroid to name a few.
Pantone has also collaborated with creators such as designer Tsia Carson, music sommelier Bruce Anthony Marshall and artist Yiyung Lu on a feature interview to showcase how the new colour can impact different art forms.
To further immerse individuals in the warm, fuzzy feelings of Peach Fuzz, Pantone has curated a list of activities such as art classes and sunset salutations for individuals to explore.
Earlier this year, Pantone also partnered Finnish agency hasan & partners to redefine the colour nude with its “This is nude” campaign that aims to showcase a range of nudes in the newly updated Pantone SkinTone Guide.
The campaign also marked the 10th anniversary of the Pantone SkinTone Guide which has been expanded to include a total of 138 diverse shades of nude.
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