Kate Spade New York turns green with Pantone in latest brand collab

Kate Spade New York has turned green with Pantone in celebration of its 30th anniversary. Under the partnership, an official Kate Spade Green, which symbolises a refreshed and re-energised colour appearance, is created to pay homage to the Kate Spade brand heritage and at the same time sets the tone for the brand looking forward, according to Pantone’s Facebook.   

The makeover will transform the iconic Kate Spade pink clover branding, packaging, and storefront to green, together with the introduction of an exclusive capsule collection. The collection includes ready-to-wear, handbags, footwear, home products and accessories.

As part of the collection, a brand-new version of Sam Icon bag is unveiled featuring new Kate Spade green. The capsule also introduces a limited-edition journal and mug in the Pantone colour swatch.  

MARKETING-INTERACTIVE has reached out to Kate Spade New York for more information. 

Don't miss: Pantone names colour of the year for 2023

Back in December 2022, Pantone has named Viva Magenta (18-1750) the colour of the year for 2023. The new colour is "an unconventional shade for an unconventional time”. According to the company, the colour is rooted in nature descending from the red family and expressive of a new signal of strength. It stands to be “powerful and empowering” while “encouraging experimentation and self-expression without restraint”.  

“Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative,” the company said. 

Don't miss: Tiffany & Co. lends iconic blue to Fendi in brand collab

Similar brand collaborations such as Tiffany & Co. X Fendi took place last September, in an effort to celebrate Fendi’s iconic Baguette bag's 25th anniversary. 

According to reports on WWD, Alexandre Arnault, executive vice president of product and communications at Tiffany & Co said the idea of “paying homage” to the Baguette through a Tiffany collaboration made sense. With this partnership, Tiffany & Co. will also be lending its iconic Robin Blue to Fendi’s Baguette bag.  Tiffany & Co.’s iconic blue has been trademarked by the company in 1998. In 2001, Tiffany Blue was standardised as a custom exclusively for Tiffany and not publicly available.

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