Pandas wish you a happy ‘new’ year

McCann Erickson China has once again launched a new TVC for CCTV New Year's Gala, featuring a group of cute pandas.Dubbed “New Year, New wishes (新春新愿)”, the commercial takes a new approach to create a joyful and cheerful atmosphere during the Spring Festival.Jeremy Guo, creative director of Mccann Erickson Shanghai, said: “We’ve changed the tone of this year’s TVC with no single storyline nor emotional touch. ‘New’ is the most important theme.”Tomaz Mok, chairman of McCann Erickson China, revealed: “The last shot where we had to manage the pandas to form a Chinese word ‘Fu (福)’ is the most difficult part. We tried more than a hundred times to complete.”The commercial was shot across cities and country towns in Henan, Sichuna, Tibet and Shanghai, celebrating the New Year through the true lens.Credits：Chairman of McCann Erickson China: Tomaz MokCreative Director: Jeremy GuoCopywriter: Billy Liao, Hesky LuArts: Jeremy Guo, Kris YangAccount Service: Cheng ChengProduction: Cheng ChengProduction House: WAHDirector: Wu YouyinPhotographer: Lai Yiu-faiSongwriter: Charles Monnet (France)Producer (Production House): Wu Chunjie, Gu Jiawen