Pan Pacific Hotels Group names new marketing chief

Pan Pacific Hotels Group has appointed Cinn Tan as chief sales and marketing officer to oversee sales and marketing. Meanwhile, Kevin Croley has been hired as senior vice president, business development in a newly-created role in the executive management team.

Both roles are based out of Singapore. Croley will focus on developing strong relationships with third-party owners and the sourcing of new management agreement opportunities for the Group in key markets across Asia Pacific, North America and Europe.

He was previously senior vice president, marketing, with the Group, where he led the development of its brand strategies as well as its loyalty, distribution and digital platforms. Over a diverse 30-year career in hospitality, Croley spent 25 years of experience in the Asia Pacific region. He has held senior positions with Hilton Worldwide, Anantara and InterContinental Hotels Group.

Tan takes on the newly-created role of chief sales and marketing officer, where she will be responsible for driving the marketing and sales strategy and synergising efforts across the Group’s portfolio of Pan Pacific and PARKROYAL hotels, resorts, and serviced suites. Tan brings more than 20 years of Asia-focused sales and marketing management experience.

She was most recently chief operating and marketing officer at Yearth Alliance, a start-up she co-founded to provide online sales and marketing capabilities as well as a loyalty programme to individual hotels and boutique chains in the region. Prior to this, Tan was based out of Shanghai where she headed marketing and sales as senior vice president of marketing and sales for Jin Jiang International Hotels, the largest hotel group in China.

Tan started her career in hospitality with the Ascott Group, where she spent more than 10 years in Singapore and China leading its sales, revenue and distribution, as well as branding and marketing functions.

“In an ever-changing environment, we must constantly reposition ourselves to maintain our competitive edge, and the right people will help us manage change and achieve results. Croley and Tan are highly competent professionals in the hospitality sector with extensive business networks, deep knowledge and expansive skill sets, and we are delighted that they are taking up these strategic positions in our leadership team," Lothar Nessmann, chief executive officer, Pan Pacific Hotels Group, said.

"With a renewed growth strategy and a management team which is strengthened by the addition of these two experienced and capable leaders, we are in a stronger position to capture growth opportunities in the region and beyond, and to reinforce our brand presence as one of Asia’s most established hotel companies,” Nessmann added.