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Newspaper ad revenue sees first growth in six months

Paid newspapers saw a yearly growth of advertising revenues for the first time in Q4 since April this year, according to admanGo adspend report for October.

The monthly report says the spike can be attributed to the closure of Next Media’s Sharp Daily in mid-October, when advertisers switched their budgets from free, to paid newspapers.

Meanwhile, mobile’s share of spending climbed a further 2% for in October, doubled that of last year.

Overall, local ad spend reached a yearly high of HK$3.9 billion in Q4, recording an increase of 5% compared to September and 8% compared to last year.

Admango paid paper chart

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艾雅思(AdAsia)股份有限公司委任Vivian Yen为台湾公司副总裁。她将为艾雅思台湾分公司带动业务增长,并监督公司在台湾的销售团队。 Vivian先后曾在媒体机构和广告技术公司担任领导职务,曾任职MediaCom台湾总经理、台湾ZenithOptime..


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