OzTAM announces Nexxen as latest VOZ Streaming partner

OzTAM has added Nexxen DSP as the latest demand-side platform partner for VOZ Streaming, expanding the reach of its programmatic BVOD trading service.

Nexxen joins existing DSP partners Xandr and The Trade Desk on VOZ Streaming, which aggregates programmatic trading across Australia’s free-to-air broadcasters. The announcement follows a successful trial and will further streamline access to broadcast video-on-demand (BVOD) audiences.

Launched in late 2024, VOZ Streaming allows advertisers to manage frequency and de-duplicate reach across broadcasters, offering greater control and efficiency in BVOD trading. It also enables advertisers to uncover incremental audiences not previously accessible through traditional broadcast TV.

OzTAM CEO Karen Halligan said the addition of Nexxen marked a key milestone in the platform’s expansion.

“Nexxen’s significant reach, particularly with independent media agencies, combined with our existing partnerships, continues to solidify VOZ Streaming as the go-to service for programmatic BVOD trading,” she said.

Nexxen’s APAC VP of platform and client services, Janice Chan, added: “Our integration with VOZ Streaming marks a significant step in enhancing our flexible TV solutions – empowering our clients and partners to drive results in the fast-converging TV landscape.”

OzTAM said further integrations are planned this year, including the addition of Google DV360, first-party data matching through data clean rooms and the inclusion of SBS On Demand inventory.