Ovolo unveils artsy "Wonder. Full." branding initiative and fresh hotel collection

 Hong Kong-based hotel group Ovolo has rolled out its new "Wonder. Full." branding initiative to project the company's refreshed identity.

The hotel group hopes the campaign will capture "moments of wonder, inspired interiors, and delightful details" through the campaign, leveraging a fresh approach to art direction. The branding initiative is also aimed at better conveying each hotel’s unique character and offerings.

“A major component of Ovolo’s brand evolution was realigning the identity with the overall and unique hotel experience. Sophisticated yet creative and quirky interiors, and an increasingly design-savvy audience gave us an opportunity to elevate our brand while maintaining the innovative, disruptive yet cheeky spirit that continues to drive us in everything we do,” said Girish Jhunjhnuwala, Ovolo Hotels founder and CEO.

Artworks will be showcased through a number of touchpoints, decorating hotel key cards and featured on print advertisements, in-room loot bags, on the company website, and on social media.

“Wonder. Full. not only demonstrates the alignment with Ovolo’s hotel experience but also our commitment to continually innovate and create an enhanced customer experience. Each Ovolo hotel is famous for delivering consistently rich experiences to our guests. So, the idea of celebrating a place full of wonder was an obvious inspiration and insight to inform the brand evolution," said Stephen Howard, group director of marketing, Ovolo Hotels.

In addition to the branding initiative, Ovolo has also introduced the By Ovolo Collective, a collection of hotels including Nishi Apartments Canberra, The Sheung Wan Central Hong Kong (formally known as Mojo Nomad Central), and Ovolo’s new Bali property, which is due to open in Q4 2020.

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