Outbrain set to push content in Asia

See the "recommended stories list " at the end of web pages? The content discovery platform behind it, Outbrain, has set up shop in Singapore signing on multiple brands and publishers across the region.

With Singapore as its regional headquarters servicing a growing client base, Outbrain is hoping to expand to other markets in the region such as the Philippines and India in the future.

Outbrain competes with the likes of nRelate and LinkWithin on one had and Google, Facebook and Twitter on the other.

Through personalised content recommendations across a global network of premium publisher sites, Outbrain enables publishers, brands and marketers to amplify their content and reach engaged audiences.

The company promises a 5-10% increase in pageviews for its clients. Outbrain is currently installed across a global network of over 100,000 sites, including CNN, Fox News, Hearst, Rolling Stone, US Weekly and Fast Company.

Locally, it has signed on clients such as the Economic Development Board, Health Promotion Board, HP, Standard Chartered and others as clients. Its clientele in Asia also comprises of 80 premium publishers in the region, including titles such as ABS-CBN, CNN Travel, Channel NewsAsia, and The Times of India.

It boasts about 400 million pageviews a month across Asia, targeting to reach a billion pageviews in the next three to six months. Globally, it serves more than 10 billion page views and has an estimated reach of 378 million unique visitors per month.

Anthony Hearne, Regional Manager, Outbrain Asia told Marketing, that it also plans to launch a in a few local languages in Asia, the work for which has already begun.

Hearne heads up the Asian operations for Outbrain out of Singapore. He has spent the past 20 years working in various marketing functions across agency, client and publisher businesses.

Outbrain's senior management team comprises Yaron Galai (pictured), co-founder and CEO of Outbrain, previously founded Quigo.com, a performance-based marketing solution which was acquired by AOL in December 2007; Ori Lahav, who is co-founder and CTO of Outbrain, previously led the research and development groups in search and classification at Shopping.com, which was acquired by eBay in 2005.

"Asia represents a huge opportunity with exceptional digital ad spend growth and increasing levels of user engagement. Our presence here will enable us to help leading brands, agencies and publishers discover how content marketing will drive and spur their marketing efforts," Hearne, said.

Clients speak

"As India's leading news publisher, we are constantly looking for new and innovative ways to increase and engage our digital audience. Working with Outbrain has enabled us to better engage our audience by constantly exposing them to new and interesting content. This has led to a more engaged audience with greater click-throughs and page views. It has also opened up an incremental revenue stream that is native to the user experience."

- Satyan Gajwani, CEO of Times Internet.

"With Outbrain, we are able to leverage their leading technologies to help our clients position their brand and content from thought-leadership articles and whitepapers to videos, across premium publisher platforms in the region and beyond. Our strategic alliance with Outbrain enables us to provide a complete digital offering to our clients around content creation, marketing and distribution."

- Don Anderson, head of strategic digital integration for FleishmanHillard in Asia Pacific