Outbrain renews multi-year deal with SPH

Outbrain has renewed its multi-year deal with Singapore Press Holdings (SPH), providing users with personalised sponsored content. Outbrain's proprietary content recommendation technology will also offer SPH the ability to control recommendations that appear across desktop, tablet and mobile.

The companies will work together to deliver relevant content recommendations across SPH’s online news platforms, including AsiaOne, The Straits Times, Business Times, and U-Weekly. SPH will be able to manage its own content recommendations through predictive analytics tools, resulting in better engagement and performance, as well as algorithmically generated cross-site content recommendations.

"Outbrain gives publishers the flexibility and control needed to surface quality content, create a positive user experience and gain trust from readers – an element increasingly important and hard to come by in today's fragmented media landscape where readers quickly jump around digital platforms," said Sigrid Kirk (pictured), VP of engage at Outbrain. "We're pleased to partner with SPH and deliver technology that enables the publisher to deliver high quality sponsored content personalised to its readers’ interests."

“For SPH, investing in technology and innovation has always been a priority in our digital strategy. Outbrain’s focus on audience engagement and data analytics is a key driver in our decision to work with them,” Tan Su-Lin, deputy head of digital division at SPH, said.

“Through this extended partnership, we are confident that Outbrain will continue to drive increased audience engagement, provide key insights and analytics about our core digital users, while at the same time maximising the monetisation of our audience through a native experience,” Tan said.