Premium content recommendation platform Outbrain has acquired obtained Revee, a technology company that allows publishers to track the revenue value of content in real-time.
The use of Revee’s technology has led to Outbrain introducing programmatic content recommendations for publishers. Outbrain Automatic Yield is a content recommendation solution that enables publishers to monetize audiences with a real-time understanding of each piece of content.
Yaron Galai (pictured), Outbrain CEO said: “Through this acquisition, Outbrain will be providing media companies with the technology and data they need to track the value of all content in real-time, maximize their revenue streams and grow their audience.”
Time Inc. is the first media partner to implement Outbrain Automatic Yield and will roll out across Fortune and Entertainment Weekly, two of its core U.S. properties.
Time Inc. senior vice president of advertising, Andy Blau added: “We are pleased to be working with a partner like Outbrain, a technology partner who understands our relationship to our consumers through premium content. Outbrain’s latest innovations allow us to understand the value of our content. Increasing revenue by determining the value of our content is complex and Outbrain provides simple, effective tools.”
Outbrain is also actively pursuing plans to grow the adoption of Outbrain Automatic Yield beyond the U.S., and will be introduced across the United Kingdom, Israel, France and other major territories in the coming weeks. Other beta partners at launch in the U.S. include Fox (FoxNews and FoxBusiness), and Rodale.