Health and beauty brand OSIM has rolled out a new TVC to introduce a signature product “uLove 2” (4手天王), after the 12-day “uLove 2 Experience Event”.
A 12-day “uLove 2 Experience Event” was held in early August at Causeway Bay Sogo, where customers could experience and preview “uLove 2” in the OSIM Airline first class cabin.
“uLove 2” is designed to deliver the sensation of 2 synchronized masseuses massaging user’s whole body from head-to-toe. The advertising idea is using an analogy dramatising the benefit of having 4-hand and hence to bring out the selling point of 4-hand massage technology.
OSIM has invited famous artist Andy Lau (劉德華) to be the brand endorser. The storyline started in a conference where Lau announced he had 4 hands and breaks many new records with his 4-hand, and it ended with a twist that OSIM’s “uLove 2” made a lot of innovations with the 4-hand massage technology like Lau.
It aims to reflect that OSIM’s products are innovative and pioneer in the market, offering users with surprises and new massage experiences.
The TV commercial will be first on-aired on TVB Jade at 9pm on 20 August 2018. The campaign will be officially activated across a variety of platforms, including TV commercial, out-of-home (OOH), in-store display, social and online media and press.
Client - OSIM HK
Creative Agency - Uth Creative Group Limited
Creative Team: Tim Chan, Ming Chan, Peter Ho
Account Management Team: Winnie Yuen, Wincy Chan
TV Production: Film Factory Limited
Director: Wing Chow
Executive Producer: May Tang
Photography: Join Art Limited
Photographer: Chris Cheung
Producer: Kat Chong