Last October, The Oriental Watch Sha Tin Trophy Gentlemen’s Bow Tie Raceday made a return. Before the race day, Oriental Watch Company launched Bow Tie Walk 2019 under the theme “There is a Gentleman in Every Man: Honour and Legacy,” to discover the gentlemen’s spirit and live up to the true meaning of “There is a Gentleman in Every Man.”
As a glamorous yet stylish social event with racing elements, Bow Tie Raceday has achieved great success in Marketing magazine’s Marketing Events Awards 2020 in Hong Kong.
Winning the bronze award in the category of Best Media Event, Bow Tie Walk 2019 was a prelude to The Oriental Watch Sha Tin Trophy Gentlemen’s Bow Tie Raceday, which was the eighth time Oriental Watch Company has been the event’s title sponsor, once again joining hands with The Hong Kong Jockey Club to present the festivities.
Aiming at igniting public awareness and inspiring people strolling the streets of Hong Kong to discover the gentleman within themselves, the Bow Tie Walk 2019 invited over a hundred people from different sectors, such as celebrities, socialites, influencers, jockeys, horse trainers, horse owners, guests from luxury brands and lifestyle media to stage a massive rally in Central.
Spokespersons of the event include managing director of Oriental Watch Company Dennis Yeung, managing director of Ascot Chang Tony Chang and deputy managing director of Ascot Chang Justin Chang, renowned actors Alex Fong and Kevin Chu, horse trainer Frankie Lor and his personal assistant Lok Lor, reigning Tony Cruz Award winning jockey Vincent Ho, and champion jockey Zac Purton, in Bow Tie Walk.
In this event, they dressed up for a parade in Central in fine evening attire matched with bow ties and spectacular timepieces, each representing the core ideals of gentlemen with their inimitable styles.
This fashionable parade began at the historic Tai Kwun compound in Central, strutting down Pottinger Street to Queen's Road Central. Participants were then picked up and brought to The Millions venue at Happy Valley Racecourse, for the Fine Gentlemen Evening to kick off properly.
The Fine Gentlemen Evening featured a variety of multibranded activity booths such as a tailoring experience by Ascot Chang, a writing instrument showcase by Montblanc, bespoke shoe services by Shoe Artistry, cold brew tea tasting by Yú Tea House, and gin cocktail tasting by Hendricks Gin. Besides, three interactive game booths were set up to further engage guests.
The event successfully became the talk of the town thanks to its meticulous plan. To generate interest from the public, Oriental Watch Company and The Hong Kong Jockey Club leveraged multi-channels, telling the stories of eight spokespersons on Facebook and other high reach and on-target online media platforms to engage more viewers and successfully spread messages to the targeted audience especially in the luxury, fashion and lifestyle categories.
Apart from online channels, eight spokespersons were invited to participate in different media interviews to promote the gentlemen’s spirit too, ranging from newspapers, magazines, and TV stations, along with their dedicated online platforms.
Rooted in Hong Kong for more than half a century as one of the most prominent watch retailers, the Oriental Watch Company carries around a hundred world prestigious brands, with the motto of delivering the sincerest, professional and excellent service to the customers.
The Oriental Watch Company joins hands with The Hong Kong Jockey Club to present the annual event – Oriental Watch Sha Tin Trophy with the introduction of the Gentlemen’s Bow Tie Raceday in 2015.
In the past five years, the Gentlemen’s Bow Tie Raceday has become a popular event amongst fashionistas and the public.
This article is sponsored by Oriental Watch Company and The Hong Kong Jockey Club.