Kraft biscuit brand Oreo has launched a marketing push to ease increasing concern about the modern stresses of parenting in a city like Hong Kong.
The "Bonding Moments Start with OREO" campaign is based on a survey which shows 38% of parents in Hong Kong spend between just 1.5 to 3 hours per day with their children.
An Oreo statement said the objective of the campaign is to encourage parents to reignite and strengthen special connection with their children.
Famous for its unique Twist Lick Dunk ritual, the brand has twisted together families from more than 200 countries of different languages on the back of their commitment on bring families together.
The campaign takes in TV, radio outdoor, print and digital ads.