Oreo creates imaginary world for China’s urban fashionistas

Ridding on the launch of Oreo Delight Thin in July last year, Mondelez has launched the second TVC-led integrated campaign created by FCB Shanghai.The creative falls under the new Oreo brand platform “Wonderfilled”, using animation to explore an imaginary world of fashion and encourage adults to see the world from a different perspective.https://vimeo.com/116624151The objective of the campaign is to drive awareness and penetration of Oreo Delight Thin, targeting a consumer group of urban females who are socially savvy and have strong fashion sense.The snack alludes to contemporary “slimline” design trends, like smartphones and clutch bags, making it more than a mere cookie and answering the fashionistas desire for a lighter way to enjoy Oreo.“In this spot, we are showcasing the product as hero in a fashion related setting to echo to our first Oreo Delight Thin TVC', said Andy Chan, executive creative director of FCB Shanghai."The cookie becomes almost like a supermodel that is irresistible to everyone. It has been a delight to work on this project.” Credits:Project: Oreo Delight Thin “Taste of Fashion”Creative agency: FCB ShanghaiClient: MondelezRegional account Director: Tess WangAccount director: Calvin ChuAccount executive: Holly ZhangExecutive creative director: Andy ChanAssociate Creative director: Lay XieArt director: Edward CheungDirector: Florian PackDirector of photography: Christian DatumEditor: Timo FritscheMedia agency: Carat