Oregon Scientific has repackaged 10 products across sports, beauty and wellness product categories as travel-friendly products in a weekly Facebook contest that will run until 31 August.
"This travel-related campaign coincides with summer, which is the peak season for travel in Hong Kong," Salina Wang, head of Asia Pacific, global marketing and B2B at Oregon Scientific, said.
It is the first time the brand has launched a heavy social media campaign.
"After considering social trends and our marketing strategy overseas, we decided to put more effort into our social media channels in the Hong Kong market. Social media allows us to reach our target customers directly and more easily communicate our messages with them," Wang said.
"We ensure our content in the Facebook contest are kept simple by using clean product images and short, punchy captions."
Questions were written to show the benefits of the brand's travel-themed bundle of products.
"The contest facilitates customers’ interaction and involvement as they need to respond to us by tagging their friends and using our suggested keywords as hash tags," Wang said.
The Facebook contest is supplemented by weekly in-store promotions.
"During our contest period, we release relevant product posts before our weekly in-store promotions begin. Customers can learn about our promoted products in advance on Facebook, which creates the synergy in the customer's decision-making process towards purchase," Wang said.