OPPO taps photography to turn Malaysia into a visual destination brand

OPPO Malaysia has partnered with Tourism Malaysia to launch “Rediscovering Malaysia through the lens”, a year-long photography initiative aimed at spotlighting the country’s lesser-known cultural and natural destinations through smartphone photography.

The campaign, unveiled as part of the broader Visit Malaysia 2026 push, will see Malaysian landscapes, destinations and intangible cultural heritage documented using OPPO devices, before being distributed globally as wallpapers and lock screen imagery.

The initiative builds on OPPO’s wider “Culture in a shot” platform, which focuses on visual storytelling and cultural documentation across global markets. According to the brand, the Malaysian edition reflects its continued efforts to position technology as a tool for preserving and amplifying local culture.

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"Every picture tells a story, and Malaysia— a country that has long stood at the crossroads of culture— has no shortage of places worth seeing," said Monica Chin, chief marketing officer of OPPO Malaysia.

"At OPPO, we believe in the power of imaging to preserve culture and bring destinations to life. With the help of Tourism Malaysia, we are proud to be able to photograph the stories, places, and the natural beauty of this country, and hope to inspire the world to experience Malaysia for themselves," she added. 

The campaign officially launches with a photography expedition to Kelantan, organised in collaboration with Tourism Malaysia. Photographers and creators involved in the trip will document the state’s natural landscapes, including Jelawang Waterfall, which OPPO described as the tallest waterfall in Southeast Asia.

The Kelantan photowalk marks the first in a series of photography journeys planned across Malaysia throughout the year. The initiative will primarily utilise the upcoming OPPO Find X9 Ultra, which features a Hasselblad-tuned triple periscope camera system and advanced computational photography capabilities designed for landscape and detail-focused photography.

According to OPPO, imagery captured during the campaign will be amplified across its official social and digital channels, with selected visuals also appearing on the brand’s global lock screen platform, extending Malaysia’s visibility to international audiences.

The initiative also continues OPPO Malaysia’s broader push into cultural storytelling. Previous efforts include the #OPPOMalaysiaThroughTheLens coffee table book, which documented fading Malaysian art forms, as well as OPPO’s global “Culture in a shot” collaboration with Discovery spanning more than 15 countries.

Through the latest campaign, OPPO said it aims to frame Malaysia not only as a destination worth preserving, but one worth rediscovering and sharing globally.

Earlier in January this year, OPPO Malaysia kicked off the launch of its Reno15 Series by galloping into an experiential media and creator event at Ekues Cabin Cafe in Putrajaya, offering a lifestyle-led introduction to the brand’s latest smartphone lineup.

Held on the morning of 6 January, the event took place at a local equestrian park and featured horse-riding activities alongside themed photo opportunity zones. The unconventional setting was designed to showcase the Reno15 Series’ standout feature, its 0.6x 50MP ultra-wide selfie camera, within dynamic, real-world scenarios rather than a traditional product showcase.

The event brought together media, key opinion leaders (KOLs) and content creators in a shared space, reflecting OPPO’s belief that today’s media audiences are also creators in their own right. Instead of relying on static demos, participants were encouraged to explore the device through curated activities and photo zones, allowing them to create visual and story-driven content based on real usage moments.

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