Singtel Media has brought on board sponsors for Singtel TV’s Premier League 2017/2018 season. OPPO, Income and Chang Beer, will head into the new season as presenting sponsor, main sponsor and sponsor respectively, reaching out to Singtel TV’s large audience via targeted advertising and media platforms.
Singtel’s managing director of Home, Consumer Singapore, Goh Seow Eng, said, “This season’s Premier League signing ceremony is especially significant as Singtel TV celebrates its 10th anniversary this year. We have come a long way as the Home of Football and we are pleased to welcome our sponsors on board for another successful season of the most-watched sporting league in Singapore.”
Sean Deng, managing director of OPPO Singapore added the strategic partnership with Singtel Media is a "clear demonstration of the enduring appeal of the Premier League".
"Through this partnership, we look forward to effectively engage our local audience in the most relevant way,” he added.
Marcus Chew, chief marketing officer, Income added that the partnership with Singtel Media enables Income to have better brand recall amongst its target audience.”
Ronnie Teo, global marketing director, Chang Beer said, “We all know football, friends and beer come hand-in-hand. Through the partnership with Singtel Media and the Premier League in 2017/2018, we hope to engage deeper, thus allowing more consumers to experience what the brand Chang is all about. There are many exciting activities that Chang is putting together in the coming season and we look forward to bring those memorable moments to consumers in Singapore.”