Oppo Electronics Singapore conducted a social media experiment when Korean band B.A.P. came down to Singapore for their tour.
Titled "#SelfieOrSelfish?", the social experiment plays on the notion that people who take frequent selfies are often narcissistic, vain and selfish.
It puts friendships to the test by offering young fans the chance to either upgrade their ticket seats and hence a chance to get closer with the band by abandoning their friends, or to instead snap a selfie with their friends.
The results were a mix of funny and heart-warming outcomes, with many of the friends choosing to take a selfie instead. Watch it here: