oOh!media unveils specialist team to lead charge after contract wins

oOh!media has created a new 11-person specialist product sales and partnerships team to strengthen its market offering, following a wave of wins including Sydney Metro, Melbourne Metro Tunnels and Transurban.

The newly formed unit will be led by media executive Mel Duffy, who returns to oOh! as head of product sales and partnerships, reporting into chief product and marketing officer Bel Harper.

The move is part of a broader realignment under Harper’s remit to unite product, marketing, partnerships and creative unit POLY under a single, customer-centric strategy designed to simplify oOh!’s value proposition and drive commercial outcomes.

"This talented team has been hand-picked based on their deep product and media knowledge and ability to articulate value and benefits to our customers," Harper said.

"With so many important contracts transferring to our rich product portfolio… this exceptional team will lead our charge in market and support our teams to deliver best-in-class solutions to our customers on world-class assets."

Duffy brings more than 20 years’ experience across strategy, investment, client leadership and agency-side roles at Initiative, Carat, Mediacom, Mindshare and Hearts & Science.

"I am thrilled to be back home at oOh!,” she said. “Deep product expertise is immensely valuable to our clients in this ever-changing Out of Home landscape… It is through such specialist knowledge that the greatest opportunities arise.”

The full team includes Jamie Gill and Chloe Swinton on the airport and office accounts; Bill Athanassiou and Samantha Stewart across the company’s street furniture and rail assets; Donna Tauro and Jessica MacDonald on retail; Jenna D’Auvergne and Brittany Simpson on large format assets while Nicole Pennells and Sophie Bra with lead partnerships.