oOh!media locks in six new large-format digital billboards across Adelaide

oOh!media is expanding its Adelaide footprint, securing a contract with the South Australian Department for Infrastructure and Transport to develop six new large-format digital billboard sites across key commuter and tourism corridors.

The rollout includes five new locations and one double-sided digital screen, with sites positioned along high-traffic routes including Tapleys Hill Road near Adelaide Airport, Bolivar Road along the Northern Connector, and the Bridgewater interchange on the South Eastern Freeway.

Additional sites at Glen Osmond and Main Avenue will target Adelaide’s eastern suburbs, while a new digital bridge structure at the McLaren Vale interchange will reach motorists travelling to the Fleurieu Peninsula wine region.

Collectively, the six billboards are expected to deliver weekly reach of close to 758,000 motorists, strengthening oOh!’s presence across Adelaide’s commuter and visitor economy.

oOh! chief commercial operating officer Robbie Dery said the sites were selected to unlock new audiences for advertisers.

“We have specifically chosen these sites to expand our Adelaide network and give advertisers the opportunity to reach previously unobtainable audiences,” Dery said. “These high-impact locations enable brands to connect with key commuter and tourist audiences across the city and surrounding regions.”

The Adelaide expansion follows oOh!’s recent large-format investments in Melbourne, including CityLink and the digitisation of EastLink assets, reinforcing the company’s national digital OOH strategy.