Online supermarket Honestbee launches

Online shopping and delivery platform Honestbee has gone live.

Currently the e-commerce grocery store has approximately five members on its marketing team. The marketing and communications team is led by former HTC head of communications, PR and social media, Shane Chiang.

Unlike other players in the e-commerce grocery arena, Honestbee does not have an inventory of goods; instead, it partners up with retailers such as Cold Storage, GNC, Pet Lovers Centre, Gastronomia, The butcher's dog and others to get shoppers to shop for their customers. Currently, it operates on a revenue sharing model with its retail partners.

The company offers same day delivery  from multiple supermarkets and boutique stores via a team of trained personal shoppers and delivery personnel.

Honestbee offers over 12,000 products. Through a range of partnerships, customers can purchase organic produce, frozen meats,  artisanal  gourmet  foods, nutritional supplements and pet care products that would otherwise be available only at specialty stores.

“Honestbee is going to bring quality products to our customers at their convenience, so that they can spend more time on what they want to do,” Joel Sng, CEO and  co founder of honestbee, said.

“It works not only for busy individuals who need to free up  their grocery shopping time for other priorities, but also offers people who need flexible hours an opportunity for work,” Sng added.

The delivery service costs SG$10 for purchase below SG$30 and is free for those above the amount.