ONE Fighting Championship (ONE FC), Asia’s largest mixed martial arts (MMA) organisation, has struck a deal with Facebook to offer live social media integration with ONE FC’s global TV broadcast.
ONE FC holds a 10-year broadcast deal with Fox and STAR Sports to deliver coverage to more than 70 countries around the globe. In its multi-city world tour, the sports group has held live shows in Dubai, Taipei, Manila, Phnom Penh, Jakarta, Kuala Lumpur, Singapore and will hold its first event in China later this year.
The deal kicks in from this week in the lead up to ONE FC’s next event in Singapore this Friday called ONE FC: BATTLE OF LIONS.
Fans will see a new hosted segment featuring social media data by Facebook integrated with ONE FC’s global broadcast on TV and the in-arena experience.
Live from the Singapore Indoor Stadium, fans can keep in touch with what global audiences are saying about the fights through a special live Facebook segment hosted by news presenter and actress Natalia Tang Ling.
Victor Cui, CEO of ONE Fighting Championship, said the collaboration with Facebook is exciting on so many levels for ONE FC.
"Facebook is clearly the leading social media platform in the world today and our collaboration with them shows our clear commitment to work with the best of the best brands globally.
"With more than 99% of our fans around the world already following us and interacting with us through Facebook, the decision to integrate social media data on our live global broadcast is a natural step forward as we forge ahead as the largest sports media property in the history of Asia.”
Live updates on ONE FC’s official Facebook page and a live Q&A segment hosted by MMA superstar Rich Franklin can be followed by using the hashtag #ONEFIGHTNIGHT.
Also, ONE FC will be arranging an exclusive Instameet with popular Instagrammers in Singapore ahead of the fight.
The Instameet will allow a select group of Instagrammers to have a peek behind-the-scenes of ONE FC before the doors of the Singapore Indoor Stadium are open to public. To follow the story, fans are invited to engage with ONE FC’s official Instagram account @ONEFCMMA.
Ken Cheung, head of public content partnerships (APAC) at Facebook, added that people love talking about sports on Facebook – whether it's motorsports, the World Cup, or MMA.
"We are excited to work with ONE FC to extend the conversations that happen onsite at ONE FC events and bring that online on to Facebook.”
ONE FC currently has 1.4 million followers on Facebook, coupled with pages by hundreds of signed fighters, thousands of active fans, plus fresh new content and behind-the-scenes footage daily, Facebook has become the leading platform for MMA fans to interact with the largest MMA promotion in Asia.