Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
OMO drives revenue growth with AI and omnichannel marketing automation

OMO drives revenue growth with AI and omnichannel marketing automation

share on

In the rapidly evolving retail landscape, leveraging technology to enhance customer experiences and drive revenue growth is more crucial than ever. OMO Growth Management Platform, an enterprise SaaS company, is leading the way by integrating AI and omnichannel marketing automation to transform retail operations. Founded in 2008, OMO has over 15 years of expertise in providing innovative solutions that streamline processes and deliver exceptional results.

Harnessing the power of AI for retail innovation

OMO utilises AI to analyse vast amounts of data, providing valuable insights that help retailers understand their customers better. This AI-driven approach allows retailers to predict trends, manage inventory more efficiently, and personalise customer interactions.

OMO Intel, the platform's AI-powered retail operations integration, leverages Amazon’s AI/ML stack to deliver hyper-personalised customer experiences and precise product recommendations. This integration minimises excess stock, streamlines supply chains, and significantly boosts operational efficiency.

Revolutionising marketing with omnichannel automation

In the realm of marketing, OMO excels by offering robust omnichannel marketing automation. The platform synchronises real-time data across all customer touchpoints, from online stores and mobile apps to physical retail locations. This ensures a consistent and engaging brand experience, driving customer loyalty and increasing revenue.

OMO’s omnichannel capabilities are further enhanced by features such as rich business messaging (RBM), marketing automation, and live chat and chatbot support. These tools empower retailers to connect with customers seamlessly across multiple channels, providing timely and relevant communications that resonate with their audience. The integration of AI-driven data analytics allows for the creation of unified customer profiles, enabling personalised marketing campaigns that drive higher engagement and conversion rates.

Transformative success: The LBuy revolution

A testament to OMO’s transformative impact is the recent success of the LBuy project. Faced with the challenge of maintaining consistency across multiple offline and online touchpoints, LBuy partnered with OMO to launch its flagship Online-Merge-Offline (OMO) store. The project aimed to unify LBuy’s retail operations and marketing efforts, providing a seamless customer experience and driving revenue growth.

By implementing OMO’s comprehensive platform, LBuy achieved remarkable results. The integration of AI-driven inventory management and personalised marketing tools empowered LBuy’s staff to offer enhanced services, while the unified customer profiles enabled more effective marketing strategies.

The introduction of innovative features such as the generative AI shop assistant and interactive display ads with RFID technology revolutionised the in-store experience, leading to a 32% increase in average order value and a significant reduction in stock turnover times.

Looking ahead

As retail continues to evolve, OMO remains committed to driving innovation and growth for brands and retailers. By leveraging AI and omnichannel marketing automation, OMO helps businesses navigate the complexities of modern retail, delivering enhanced customer experiences and substantial revenue growth. The success of the LBuy project is just one example of how OMO’s platform can transform retail operations and marketing, setting a new standard for the industry.

This article is sponsored by OMO Growth Management Platform.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window