Omnicom Media Group (OMG) has launched its end-to-end commerce practice, Transact, in Asia Pacific to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels.
Headquartered in Singapore, Transact is backed by eCommerce consultants and omni-channel retail specialists in 25 markets. It is also supported by dedicated teams across the region based in Singapore, China, Australia, New Zealand, Philippines, India, Malaysia and Indonesia. Transact will consult on areas spanning commerce strategy, media, marketplace investment as well as store management (Lazada, Amazon, TMALL, JD.com and Shoppee, D2C and eRetail) that includes content and merchandising. It leverages Omni, OMG's people-based precision marketing and insights platform, to help power a seamless commerce business solution. According to its website, Starbucks, Merisant, and SEAT are among the list of clients that Transact works with globally.
PHD has integrated Transact into its existing commerce offering in Asia Pacific, developing and honing tools and capabilities in partnership with eCommerce retailers that are part of its proprietary platform, Omni Studio.
Tony Harradine, CEO of Omnicom Media Group, APAC, said with Asia Pacific leading the global eCommerce growth change, it has a proven blueprint in Transact to help brands grow their online sales by maximising reach, exposure and profitability across all online models and channels.
"Given that eCommerce is accelerating as a result of COVID-19, it is imperative for brands to stand out on the digital shelf, and with Transact, we are able to isolate elements within the eCommerce value chain to deliver incremental growth for clients," he added.
Join us on a three-week journey at Digital Marketing Asia 2020 as we delve into the realm of digital transformation, data and analytics, and mobile and eCommerce from 10 to 26 November. Sign up here!
OMG Singapore promotes Chloe Neo to COO, forms leadership team to steer ops
Omnicom Retail Group's Red Urban SG names Dinesh Sandhu MD
Peugeot picks Omnicom Group's O.P.E.N as creative partner
Omnicom Group bolsters creative capabilities with TBWA\ Group Vietnam and f\adigital merger
Ranga Somanathan steps down from OMG SG and MY CEO role
OMG takes the wheel for Daimler's US$950m global media account
eCommerce players are taking growth for granted, says new study
Opinion: 7 factors to equalise the eCommerce playing field
Photo courtesy: 123RF