Kwek will work closely with the CEOs of the Group’s agencies and business units to continuously enhance efficiencies and fuel future growth through the Group’s “Client-First, Brand-Led, Group-Powered” approach.
Kwek joins Omnicom Media Group from WPP, where she spent 18 years garnering industry experience in APAC and comprehensive knowledge of the China market in particular. She has previously held the COO title at GroupM in Shanghai and tenthavenue in Singapore, and was most recently the president, China trading & investment for tenthavenue in Shanghai.
Tony Harradine, CEO of Omnicom Media Group Asia Pacific, said: “As our agencies continue to scale new heights in China, we have strengthened our group leadership in order to ensure they are backed by operational excellence and solid commercial direction in the face of fresh growth.”
“Claudine’s track record in reorganising agencies and generating operational efficiencies, coupled with her extensive knowledge of the communications industry in China, make her the ideal candidate to augment our agencies’ leadership and we are excited to have her onboard,” he added.
Kwek said: “I am excited to be joining Omnicom Media Group at a time when its agencies are at the top of their game, making the challenge for me to uncover areas of growth and improve processes ever the more interesting. I am looking forward to working closely with the agency heads on enhancing their operational and revenue models and boosting synergies across the business.”