Omnicom Media Group China appoints head of measurement

Omnicom Media Group China has appointed Adam Hodgson, as head of measurement – marketing sciences.

In his new role Hodgson will lead the ROI measurement team, focusing on measuring the impact and performance of client marketing investment, through the establishment of systems and processes designed to optimise communication effectiveness and budget efficiency across OMD and PHD.

He joins Omnicom Media Group from Ipsos Australia where he was media technical director.

For more than 20 years, Hodgson has worked with both local and international clients across Asia-Pacific, including Visioncare, Pernod Ricard, Philips, Beiersdorf, Cerebos, L’Oreal, Hyundai, Pfizer, Johnson & Johnson and more.

“We are so pleased to be able to convince him to return to Asia and to live and work in China. This is a coup for Omnicom Media Group and all of our clients,” said Doug Pearce, CEO of Omnicom Media Group in Greater China.

Hodgson said, “As communication options rapidly expand in China and more data becomes available, clients are increasingly asking about marketing effectiveness and efficiency. This is an exciting role with a great company where my focus will be on answering these important questions.”