OMG Thailand names head of fuse

Omnicom Media Group Thailand has appointed Chokchai Na Ranong as head of fuse – its branded content, sponsorship and ideation unit that works with clients within the network and its brands, OMD and PHD.

In his new role, Na Ranong will be responsible for leading Fuse within OMD and PHD as well as strengthening the product through local initiatives.

Na Ranong joins Omnicom Media Group from GMM gGammy where he was the MD for branding of music label called Frontage. With a career spanning over 14+ years across marketing, branding, media, PR and events, Chokchai has worked on the client side with Toyota Thailand as well as with agencies. Chokchai is also well versed in the music, fashion and entertainment industry including celebrity management.

Sunee Paripunna, CEO of Omnicom Media Group Thailand said, “Thailand has a huge appetite for content across all forms, a driving factor behind its ever growing advertising and media industry. Client are seeking meaningful and entertaining content to tell their brand story. In this environment Na Ranongs appointment is timely and important as it will embed our Fuse offering within our brands, OMD and PHD as well as enhance our product leading to a stronger and integrated set of services for our clients.”

Anathea Ruys, head of Fuse, Omnicom Media Group, APAC, added: “Na Ranong is a wonderful addition to the Omnicom Media Group content community we are building across the APAC region. With his leadership, clients can be assured of content led activation and campaigns that tell brilliant and effective stories that connect deeply with consumers.”

Na Ranong reports to Sunee Paripunna and his position is effective immediately.