Omnicom Media Group Philippines has formally announced the promotion of Cristel Gonzales, previously its digital director, to platforms director, effectively immediately.
Gonzales is responsible for growing and managing the online business of the agency’s three media brands, namely OMD, PHD, and M2M.
She replaces Joseph Sales, who joined Havas Media Ortega (HVMO) as clients service director in April last year. Sales is now working with Universal McCann Singapore as digital director after eight months with HVMO.
Her career in online advertising began at Yehey! Corporation where she first worked as a web coordinator back in 2007 and got promoted to digital marketing services manager in the same year. Among the brands she handled are Sara Lee, Burger King, Circulo Verde, and Samsung.
Gonzales joined OMG Philippines as a digital/platforms manager in 2010, handling accounts like SM Department Store, Fonterra, Splash Corporation, Intel, Visa and Clorox, among others.