Omnicom Media Group has launched PHD in South Korea. To kick-start operations, HeeYoun Yang has been appointed as managing director.
Yang has over 22 years of experience in strategic media planning, digital and joins the agency from Proximity Korea where she was the general manager. In her new role, she will oversee and lead PHD’s South Korea operations.
Cheuk Chiang, CEO of Omnicom Media Group Asia Pacific, said, “South Korea is a vibrant and progressive market with a growing online economy. The fifth largest market in Asia in terms of internet users, it has the potential to offer huge rewards to global and regional advertisers, who know how to maximise their on and offline assets.”
Susana Tsui, CEO PHD Asia Pacific added, “HeeYoun is the perfect choice to be my partner in Korea. Her entrepreneurial spirit, her fight and her determination is a natural match to ensure that we have a strong PHD offering that will cement PHD’s presence.”