Marketing

Toggle

Article

OMG, DIVA debuts local talk show

DIVA Universal has launched its first locally produced magazine format talk show called OMG, with F&N Magnolia Sherbet as its sponsor.

In partnership with F&N Magnolia Sherbet, the show features the OMG Miss Chilled segment that captures the adventures of 13 ladies shortlisted in the on-ground Miss Chilled search organised by F&N Magnolia Sherbet.

Each week, the audience will witness the drama of the OMG! Sherbet crew uncovering the secret stress factor of each Ms Chilled profile assigning them to an activity such as go-kart driving, high ropes course or even a blind date.

Michael Loh (pictured centre), general manager of F&N Creameries Malaysia, said, “This new style talk show aptly portrays the emotional benefits of Sherbet ice cream to offer individuals the unwinding experience from their day-to-day stress triggers and OMG moments, so that they can regain their composure.”

Premiering on DIVA Universal (Astro Ch 702) every Monday starting 5 November, the show will be hosted by Sazzy Falak together with Razif Hashim, or better known as Raz.

They will provide a weekly dosage of topics on career, family, friendship, singlehood, relationships and many more. With 13  episodes, the half-hour show introduces three main segments – OMG Celebrity, OMG Miss Chilled and Oh My Gaji.

Nini Yusof (pictured right), country manager of advertising sales Malaysia at NBC Universal, said, “DIVA is thrilled to deliver a show on topics and personalities that are closer to the hearts of Malaysian women. And we are pleased to have Magnolia Sherbet as our partner.”

Read More News

in Global by

Stubbing out the Marlboro Man

Widespread crackdowns on tobacco advertising have well and truly ended the glory days of advertising for the tobacco industry. But..

in Malaysia by

Puma Bolts with Fahmi

Puma tells Malaysians "Everyone Can Bolt" with its new line of footwear with localised campaign. ..

Trending

Leave a Reply

You must be logged in to post a comment.