Beiersdorf appoints OMD

OMD has been awarded the media duties for the global skin care conglomerate Beiersdorf AG in Indonesia. The scope of work for the account involves strategic media planning and buying across all media platforms.

Rajat Basra (pictured), CEO, Omnicom Media Group Indonesia said: “We are thrilled at the opportunity to partner with Beiersdorf, and work their portfolio of iconic brands, including Nivea and Hansaplast. With our unparalleled resources, we are poised to work together with Beiersdorf to deliver even bigger success on a business, brand and product level.”

The previous agency on the account is Carat. OMD Indonesia's other clients include McDonald’s, Google, VISA and Intel.