Government Technology Agency (GovTech) has appointed OMD Singapore to manage its media buying duties for a year, with the option to extend for another. According to GeBiz, a tender for the account was called on 25 July 2017, which saw three other agencies vying for the account. This included GroupM Singapore, Starcom Media and Vizeum Singapore.
According to the press statement, OMD will handle GovTech’s media and buying duties in local and international media for its Employer Branding and Recruitment programmes and campaigns.
“We are delighted to partner with GovTech in their Employer Branding and Recruitment efforts to take Singapore closer to its goal to be a Smart Nation where technology empowers people. The team at OMD is committed to delivering the best results through smarter, strategic thinking and innovation-led media initiatives, especially in the realm of digital,” Chloe Neo, managing director OMD Singapore, said.
“We are looking ahead to a digitally powered future where GovTech will be at the forefront of technological transformation in Singapore, and we are proud to be part of this momentous project to attract the best talents who will advance GovTech’s vision of a technology-enabled future and ambition to building a Smarter Nation,” Ranga Somanathan, CEO, Omnicom Media Group, Singapore and Malaysia, said.
Last year, a GovTech bill was approved by Parliament to further the Ministry of Communications and Information’s initiatives in digital transformation, which comes at a time where Singapore is looking to become a Smart Nation. According to Yaacob Ibrahim, Minister for Communications and Information, GovTech will play an important role in driving the digital transformation of the public sector, with citizens at the centre.
This follows the reorganisation of the Infocomm Development Authority and Media Development Authority into GovTech and the Infocommunications and Media Development Authority in January 2016.
In June this year, GovTech’s chief marketing and communications officer Lena Goh was appointed director for Temasek’s public affairs team, and will join the organisation in a few months when she completes her service at GovTech.