Natural Diamond Council has appointed OMD Shanghai as its media agency of record in China.
The appointment sees the Omnicom-owned agency take on the complete paid media duties (planning and buying) for the global publisher. Formerly known as the Diamond Producers Association, the newly rebranded Natural Diamond Council comprises seven members who represent approximately 75% of the world’s rough diamond production and is highly respected in the fast-growing diamond industry in China.
"Over the course of a rigorous selection process, OMD Shanghai consistently demonstrated insights of the complex audience segmentation required for a publisher’s approach in the luxury sector and a first class strategic planning for multi-channel objective," said Mabel Wong McCormick, managing director of the Natural Diamond Council for Greater China.
“Leveraging OMD’s audience-led empathy planning, we are thrilled to partner with the Natural Diamond Council in China to strategically connect the dots and unlock value potential from their advertising in China’s data-informed and digitally led business landscape,” added Connie Chan, CEO of OMD China.