OMD Hong Kong has made two senior promotions with senior business director Jacky Ho (pictured left) being elevated to general manager, and associate planning director Thomas Au (pictured right) becoming planning director. Both appointments are effective immediately.
In his new position, Ho starts managing Hong Kong local clients overall, delivering multi-dimensional solutions to clients, and building on a solid reputation for creativity and effectiveness for OMD Hong Kong. Boasting over 20 years of media experience, Ho has worked across multiple clients focusing on retail, telecom, banking, and finance and has been the driving force behind the success of key OMD clients, including McDonald's Hong Kong, SmarTone, and DBS Bank.
"Over the past few years, OMD continues at the leading edge of the industry, and Ho has an indispensable role in identifying and driving the exponential growth in business. He will further strengthen the agency's overall operation in his new role, nurture talent, and align the team with the agency's vision. More importantly, he will take an active part to further build on our existing portfolio of work in this constantly changing media world," said Florence Wong, CEO of OMD Hong Kong.
Meanwhile, Au assists in managing key accounts and worked collaboratively with his team to launch various campaigns, including Nescafe Japanese animation series and McDonald's Big Mac Tongue Twisters. Au has over 13 years of work experience in the media industry with strong expertise and rich experience in the media industry. Rejoining OMD Hong Kong in late 2019, Au handles the media planning and strategic projects for key clients from online to offline, providing integrated solutions for clients.
"I am also excited to recognise Au's contribution to the company by promoting him to the role of planning director. With more sophisticated needs from clients, he has demonstrated his ability to deliver efficiency and set the standards for a high quality of work," Wong added.
Earlier this year, OMD bagged the global media duties for Alibaba Group's AliExpress. While OMD Shanghai led the pitch that demonstrated the agency's innovative use of data to understand consumers and media, the account will be handled globally with specialized teams across markets.
Last year, in Hong Kong Octopus Cards also appointed OMD Hong Kong to handle its media duties. The remit of this account includes media strategy, planning and buying. The agency has worked with Octopus Cards on campaigns such as the Octopus App for Business promotion programme, which enables small retail merchants and taxi drivers to accept payment from customers through an Octopus card and a QR code.