OMD Hong Kong has been appointed the media duties for Dairy Farm’s supermarket chains and premium lifestyle retail brands – Wellcome, 3hreesixty, Jasons, Market Place by Jasons and Oliver’s The Delicatessen – following a competitive pitch.
As part of the new mandate, OMD will oversee the integrated media communications strategy and media investment management for all brands, as well as social media responsibilities for Wellcome and Market Place by Jasons.
“Throughout the review process, OMD demonstrated a superior understanding of our business objectives and how they can best be met in the ever-evolving media landscape,” commented Jane Lau, sales and marketing director for Wellcome Hong Kong.
“The agency’s commitment throughout the pitch and the media strategies they presented were impressive. We look forward to working with the team on enhancing the communications for all our brands going forward.”
“We are extremely proud to partner with one of Hong Kong’s most iconic heritage brands - Wellcome, which has been named as the top 10 advertisers since 2016,” added Deric Wong, CEO of OMD Hong Kong.
The appointment is effective as of January 1, 2018.