OMD China wins Amway’s media planning mandate

Amway, the global direct seller in consumer healthcare products, has appointed OMD as its media planning agency of record, effective in February 2019. The appointment will see OMD being responsible for covering strategy and planning across all media channels for Amway.

The account will be serviced by a dedicated team of media, strategy, and data specialists out of OMD’s Guangzhou office, focusing on the growth of Amway’s brands in China. The manufacturer of product ranges such as nutrition, beauty, home care, as well as sports and fitness beverages, plans to continue building brand trust in China through the use of integrated and performance media solutions.

OMD aims to create “impactful consumer connections” for Amway’s brands. In a statement, Aaron Wild, CEO of OMD China, said, “The OMD approach is deeply rooted in data-led planning, thereby allowing brands to create more effective and personalised consumer experiences. This approach is what attracted Amway to partner with us, given China’s increasingly connected media ecosystem and our proven track record in helping brands navigate through it.”