Jarrod Reginald (pictured), former creative director at Ogilvy Malaysia, has joined Reprise Digital as creative director and will report to executive creative director Kevin Le.
In a statement to A+M, Reginald said that the thought of joining Reprise is "super exciting" to him, adding that the passionate team at Reprise was one of the pull factors for him as they have been proving themselves with "kickass work".
"Data, analytics, social, tech, sports and media – it’s a new environment for me. When you add creativity to the mix, just imagine what it can do for clients' businesses. This integrated approach is what our industry needs to move forward and I can't wait to be part of the team," he told A+M.
Reginald spent nearly three years with Ogilvy, overseeing the day-to-day duties of the creative department alongside creative director Pashyn Sethna, after the exit of former deputy ECD Donevan Chew left. He rejoined the agency in 2016 from BBDO/Proximity Malaysia. Reginald was previously with Ogilvy from 2007 to 2013 and also worked at Geometry Global.
Reprise's group managing director, Darren Yuen, said: “Every so often, an opportunity arises to bring in a talent who aligns with our growth ambitions, and this excites us tremendously. Reprise is all about re-imagining the business success of brands, and we look forward to Jarrod driving pioneer campaigns and being an instrumental pillar of success.”