Ogilvy & Mather has promoted Jennifer Risi (pictured) to Ogilvy PR’s global chief communications officer effective immediately. She will remain head of media relations and continue to lead the Ogilvy Media Influence network, along with driving earned media campaigns across Ogilvy, North America.
Risi will continue to lead global strategic media relations and will work across the Ogilvy, North America group – establishing new working models, creating IP and promoting “earned media” focused strategy for clients. She will also assume responsibilities to lead all communications for Ogilvy PR globally.
She will report directly to Ogilvy PR’s global CEO Stuart Smith, and will work closely with leaders such as Lauren Crampsie, global CMO, Ogilvy & Mather and Mark Himmelsbach, president, content & social, Ogilvy North America.
Risi joined Ogilvy PR in 2011. During her time at the agency, she has demonstrated expertise in nation branding, CEO positioning and corporate reputation as well as a passion for promoting key gender and diversity issues with her work with UN Women.
“Today, PR has a significant opportunity to play a bigger role in the integrated marketing mix as reputation and earned media continues to become more important. Risi is the right leader to assume this combined role at this time in our agency’s history,” Stuart Smith, Ogilvy PR’s global CEO, said.
“In this era of rapid change for the public relations industry, understanding the power and impact of earned media relations is more important than ever in building the brands of our clients. I’m excited to take on this expanded role and leverage my expertise to help to define the future of our agency,” Risi said.