Ogilvy & Mather Malaysia names head of digital and social

Ogilvy & Mather Malaysia has appointed James Gaubert (pictured) as its new head of digital and social.As part of his new role, Gaubert will head the agency’s Social@Ogilvy division, reporting to Ogilvy & Mather CEO David Mayo. He will also work alongside Ogilvy Malaysia chief creative officer, Gavin Simpson and Ogilvy Malaysia chief operations officer, Jacey Lee, on delivering creative client solutions that maximise digital reach and customer engagement.A digital marketer with close to 20 years’ experience in various markets, Gaubert was most recently CEO of SEO agency Bruce Clay’s Middle East office for over two years. At the company, he handled its key clients, as well as laid the foundation for a team of sound professionals. Gaubert has also worked with clients across multiple industries including Unilever, Porsche, Cartier, Calvin Klein, IKEA, Yamaha, and General Motors.Prior to joining Bruce Clay, Gaubert was the general manager at MRM//McCann and the marketing director at LBi US for two years respectively. He also worked at ICLP, Potion Public Relations and Slipstream Global. According to the press statement, his experience spans SEO, PPC, RTB, paid media, UX/UI, website development and design, social media management, CRM and loyalty, mobile advertising, AR, and digital transformation.“Digital is central to our agency business in Malaysia and Gaubert is a powerful addition to our team. He brings to us a strong set of skills in digital and social media that will support our clients, and help them change the way their stories are told,” Mayo said.