Ogilvy Indonesia names Sieg Penaverde CEO, relocates B. Ramanathan to Ogilvy MY

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Ogilvy has named Sieg Penaverde (pictured left) as chief executive officer of the group in Indonesia, succeeding B. Ramanathan (pictured right)who has been promoted to chief marketing officer in the Ogilvy Asia team. Penaverde has been COO for the group over the past year and has previously worked in agencies such as Bates CHI&Partners, Beacon Communications and Leo Burnett Mexico. Having helmed leadership positions in the Philippines, Mexico, Japan, and Indonesia, Penaverde brings invaluable global, regional, and local insights, said the agency.

Kent Wertime, co-CEO of Ogilvy Asia said: “I couldn’t be happier that Penaverde is taking on the leadership role in Indonesia. During his tenure with the Ogilvy Group in Indonesia – first as head of Bates and more recently with the additional responsibilities across the whole group as group COO – Penaverde has proven to be a trusted and worthy leader, and a natural successor as head of the Group. Sieg is supported by a very capable executive leadership team, who are aligned to Ogilvy’s mission to help our clients in Indonesia.”

Penaverde added: “Beyond the amazing talent and expertise across the Ogilvy family, it is the resilience of our people through the challenges of the pandemic that has inspired all of us. We did not allow anything to get in the way of delivering impactful creative work. This strength in numbers gives us the confidence to deliver against the mandate of uncovering growth opportunities for our clients. We also embrace a shared goal doing our part to ensure that we come out of this pandemic with a better normal, not just a new one."

Meanwhile, former Ogilvy CEO Ramanathan who took on the role in 2018 after the departure of Anne Ridwan will be relocating to Malaysia. Under his leadership, Ogilvy Indonesia has had key business wins from our existing partners such as Nestle, Konimex and added new partners in Pizza Hut, Kimberly Clark.

Ramanathan said, “I have never been more proud of this team who have weathered through every curve and bump of the COVID-19 pandemic, pulling hard alongside one another, and banding together as one phenomenal team. While the industry at large suffered from exodus and retrenchment, we thrived not just survived with Team Ogilvy coming together to not just transform in keeping with the business needs but to be ahead of the curve. In doing so, delivering what they have done best – partnered with clients and created impact for their business,” he added.

Kent Wertime, co-CEO of Ogilvy Asia, said: “Ramanathan has been a terrific leader for the Ogilvy Group in Indonesia. He is a true Ogilvy person, having worked in the agency for the past 22 years, first in India and then in Indonesia. Ram has a huge heart for our clients, for our agency staff, and for the work we do to help grow our clients’ business and make an impact in the world.”

Ogilvy also recently appointed Adrian Miller as chief creative officer of its Malaysia office to work closely with Singapore's chief creative officer Nicolas Courant. Miller was also previously chief creative officer at Ogilvy Indonesia.

Meanwhile, on the Asia business front Ogilvy Asia recently appointed Kunal Jeswani the new group CEO for Ogilvy Singapore and Malaysia, succeeding Chris Riley. Jeswani has been with Ogilvy in India for the last 17 years. He has been CEO of Ogilvy India since 2015.

Prior to that, Jeswani was the chief digital officer of Ogilvy India. Jeswani has spent over two decades in the communications business working with a range of clients, including: Unilever, Mondelez, Vodafone, Pidilite, The Tata Group, and The ITC Group. He has also worked on the launch of the Indian Premier League (IPL) for the Board of Cricket Control in India (BCCI) and the South Asia Cricket Boards' successful bid for the ICC Cricket World Cup.

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