Ogilvy China names CRM and loyalty head

Ogilvy China has appointed Angela Yuan to lead and enhance Ogilvy experience’s CRM, loyalty, customer lifecycle management and private domain offerings.  

In her position, Yuan (pictured) will lead and enhance Ogilvy experience’s CRM, loyalty, customer lifecycle management and private domain offerings in Shanghai whilst spearheading innovative strategies to grow new business opportunities across all China offices.

Based in Shanghai, Yuan has spent her career working with companies in the US and China, identifying opportunities to strengthen their connection with consumers through CRM-based solutions. With more than 15 years in CRM-focused roles, Yuen has extensive experience in designing and executing data-driven CRM strategies within China’s digital ecosystem, including marketing technology audit and roadmap design, data audit and strategy, customer lifecycle marketing strategy, communications plan, loyalty programme design, advanced analytics, test design and predictive modeling.

“Leveraging Ogilvy's strong brand-building capabilities, I hope to help brands build lifelong connections with consumers through marketing technology, data analytics and consumer lifecycle management design and execution, not only providing consumers with superior and personalised experiences, but also realising value growth for our clients," she said.

Tom Wan, president of experience at Ogilvy China, said, “Consumer expectations towards personalised, frictionless brand experiences are extremely high and growing by the day. Designing and deploying an experience strategy that connects with consumers at every stage of the engagement lifecycle is of paramount importance, and I am confident that Yuan's track record of driving brand impact through CRM solutions will be an incredible asset to our experience team.”

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