Ogilvy has appointed Corrina Murphy as its chief martech officer in Singapore. In this newly-created role, Murphy is tasked to accelerate Ogilvy’s martech innovation and leadership. She will also join the local Ogilvy leadership team and head up its digital transformation capability in Singapore. Murphy reports to Chris Riley, group chairman for Singapore and Malaysia, Ogilvy, and Ab Gaur, global head of Ogilvy’s marketing technology center of excellence (CoE), which is a 1,200-person unit within Ogilvy responsible for all end-to-end technology and platform-related client solutions.
Murphy has over 15 years of experience in the martech and service industry, with her most recent position as VP, client success and operations for martech company Zeta Global in London. Prior to that, she helmed the role of regional manager of APAC at eBay Enterprise Marketing Solutions, according to her LinkedIn page. Throughout her career, she has led relationships with over 50 client partners in Asia, Australia, Europe and the Americas. According to a press release, Murphy has worked with clients such as eBay, British Airways, PayPal and Dell, and has demonstrated her skills to collaborate, consult, develop and deliver measurable technology plans that lead to business growth, profitability and enhanced customer engagement.
Murphy said although it is a challenging time for brands around the world now, joining Ogilvy at this time has brought her an opportunity to support brands by mitigating problems associated with meeting unprecedented customer and business needs. She advises brands to focus on their martech readiness to deliver greater personalisation of their omni-channel customer journey. Additionally, brands should increase their technology automation and address process waste that will bring quicker speed to market and increased efficiency of their employees. This will enable employee to free up more time to mobilise more strategic talent around digital innovation, change and transformation programmes that allow brands to adapt against the rapidly changing customer landscape, according to Murphy.
Riley said there is an immediate need for brands to focus on business adaptability, digital transformation and change leadership during this time, and Murphy's role as chief martech officer will be vital in helping brands do so. He also said her experience with driving integration and technology innovation in large cross-functional teams will be invaluable to Ogilvy's clients. Gaur added: "She will bring the best from among our extraordinary technology partners including Google, Adobe, Salesforce and Sitecore to clients."
Last month, Ogilvy Malaysia's former co-CEO Campbell Cannon was promoted to global client partner at Ogilvy. In his new role, Ogilvy’s spokesperson said Cannon will work on a to-be-finalised portfolio of international clients. He will also function as a key client partner leader in Asia and is an important part of the regional team. The spokesperson also said Cannon will continue to be based in Malaysia as the network has regional staff located in a variety of markets across Asia. Cannon reports to co-CEOs in Asia Kent Wertime and Chris Reitermann.
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